Written by Sujoko Efferin (Chair of CIIES)
Ultimate wisdom leads to the awareness that we are inside the earth and the earth is inside us. We and the Mother Earth are ONE, inseparable and interconnected. There are no us without our environment and vice-versa. Harming our environment will harm our future and civilisation.
We need not only material objects to live and to survive, but also happiness. How can we find happiness? Happiness is different from satisfaction. Satisfaction comes from a mental condition in which our desires for our selfish interests are fulfilled. It can’t last long since the sensation of getting external objects will soon perish and we are hungry for more. Hence, satisfaction is just another name of suffering. Our happiness does not depend on the amount of external objects we can collect for our selfish interests but we create it ourselves. To share happiness with others is to cultivate your own happiness. Realising this, you would not let your fortune pass without sharing it in some way.
By dedicating our businesses to improve and to cherish life, we can create a better world for all beings. By giving more you will get more. Just like water, money will flow away if you try to grab it. Open your hands and it will move towards you freely. If every entrepreneur can integrate his/her commercial missions with social and/or environmental problems, we will live more happily. Happiness is about state of mind. The more positive our mind, the happier we are and the more love we can share. Thus, the ultimate wisdom will cultivate ultimate business innovation: the ability to create harmony between financial and mental health.
Let’s do business by eliminating sufferings inside and around us.
