UIH (UBAYA InnovAction Hub) is an institution responsible directly to the Rector. It was founded on February 1, 2020 as a result of an organisational restructuring that merged previously existing units and newly created units. The institution currently has four divisions: CIIES (Centre for Industrial Innovation and Entrepreneurship Studies – CIIES) that was founded on September 1, 2018; Business Incubation and Acceleration; Legal and Intellectual Property Rights (previously under UBAYA’s Institute for Research and Community Services – LPPM); and Partnership and Market Development.

UIH is a hub that connects and facilitates all entrepreneurship and innovation activities in UBAYA. In so doing, UIH also forms partnerships with external stakeholders such as companies, start-uppers, public, government agencies, NGOs, and other relevant parties.